Built to deliver transparency control and performance

Build your own IP, keep your data in-house and exceed your performance targets using algorithms that align with your performance goals.

Transparency

Full visibility into every campaign detail in real-time
Total transparency of bids, wins, impressions, eCPMs and more on publishers and exchanges
Unconditional cost transparency
Log-level data access

Control

Fully self-serve UI enabling marketers to take control of their campaigns
API integrations to pull real-time data directly into reporting dashboards or push data into Kayzen in real-time
Powerful granular reporting showing real-time data across 25 metrics and 40 dimensions
No QPS limits or restrictions

Performance

Optimized bidding models for CPM (Bid shading), CPC, CPI and CPA
Modular architecture supporting BYOA (Bring your own algorithm) and BYOS (Bring your own supply)
Mobile ecosystem optimized – S2S clicks, mobile specific creative optimization, integration with mobile focused exchanges, advanced real-time integration with MMP’s and more

Engineered to be modular, and fully accessible via APIs

Intuitive Dashboards and customizable widgets
Advanced reporting with full transparency – media cost, CPM, publisher placements and more
Granular log-level impression and click logs

Build your own programmatic stack on top of your In-house Bidder™

Kayzen provides a robust out-of-the-box solution built to meet all of your programmatic needs. Kayzen is also a modular solution, allowing customization where you need it.

Don’t want to send all in-app events from MMP? Leverage Kayzen event API and pass events directly from your proprietary systems. Want to take control of serving creatives? Plug in your own creative ad server. Want to take control of bidding algorithms? Embrace Kayzen’s BYOA API to plug in your own optimization models and take control of your programmatic buying.